Martyn K Jones

Home » Posts tagged 'web strategy'

Tag Archives: web strategy

New project


As Xenophon said to Claudius; “Better out than in.”

With luck there will be a new project available in hardback and eBook format by the end of May. Should be on Barnes & Noble and Amazon by then. The working title being ‘The Cat tree and other stories’ Essentially it’s going to be a collection of my short fantasy and supernatural fiction, the raw text of some which can be found on the pages of this web site. What the hardback edition will have is artwork as illustrations to accompany the text. I’ll try and add some of these to the eBook if formats allow. Artwork for front cover will include this image.

All the twisted tales from my back catalogue, including several which have never seen the light of day, will be in this modest omnibus edition. This renewed focus is because paying work has slacked off considerably and Angie is going away with house guests for a couple of weeks, which means I can focus on getting the literary side of things done and out there, so there will be a video for the short version of ‘Blink’ while our house guests are elsewhere.

A full list of edited and improved stories will be available shortly, although I’m writing a couple of fantasy tales especially for this edition. Working titles are “The hunting of the Squonk” and “The coat”. I may also create a similar package for my back catalogue of short science fiction stories. That project will include novella versions of ‘Blink’ and ‘Oggie’ which are significantly longer (and better) than the originals. Better fleshed out characters and backstories, more savage twists.

Work proceeds very slowly on the third volume of the Stars series. So far I’ve carved off most of the fat, which leaves around 70,000 words to date but there are two main story threads which need tying off and completing from ‘Falling’. Also two spin off projects at around 30,000 words each and counting.

A word of advice for those looking at online payments processors; Don’t bother with Patreon. One very good reason being that they’re very limited. Payouts only go via PayPal (More fees) and one other online service. You can’t actually, as an individual, transfer funds directly from Patreon to your bank account like you can with Subscribestar. This is very limiting and another very good reason not to use Patreon. Payment speed is also snail-like. Up to ten working days for an online transfer between Patreon and Paypal? I have transferred thousands in under forty-eight hours from the UK to Canada using only my regular bank accounts and the worst that happened was an early morning phone call from UK bank security. By contrast my last royalty cheque from Leg-iron books cleared immediately after taking four days to arrive via airmail from Scotland. Draw your own conclusions. In crayon if you must, but draw them nonetheless.

Changes


Having been contacted by another publisher via a third party for one of my quirkier brand of short story, I’m having to rethink my communications strategy. This means getting out of some aspects of social media entirely and getting new, paid, email services that have nothing to do with Silicon Valley.

Now I’ve had one of my novels disallowed by one Silicon Valley owned platform for being ‘against community guidelines’ whatever that means. To me a story is a story, and whatever happens from premise to conclusion is narrative-necessary. No-one asked me if I wanted to be part of any ‘community’, in which others set the rules to which I have no real say, apart clicking ‘accept’ to the constantly changing ‘terms of service’ one has to accept when using any given online platform. I’m not part of any ‘community’. I’m an individual who can stand on his own two feet.

So I’m starting a new non-google, non-silicon valley affiliated email provider account and shifting this site to a fully paid WordPress plan, which should give me more overall control and no adverts for anything else but my work. If conditions change, I may even forgo the assistance of their ‘Happiness Engineers’. There’s a satirical title for a story right there. Can you ‘Engineer’ happiness and what form do the perpetrators of that blessed state of mind intend it takes? I was wondering about what to submit to the editor of that horror eZine. Now I think I know. Something unexpectedly nightmarish for preference.

On the topic of publishing Transgenre Dreams, the latest from Leg Iron books containing my short story “A Coelacanth in the Bathroom” is now available via Amazon. It’s also available from Smashwords and Kindle A linked picture should shortly be available on the sidebar.

Here are some opening paragraphs from ‘Coelacanth’

Finding a four foot long fish occupying the bath was a bit of a surprise. Especially at six fifteen on a Monday morning and particularly before breakfast. “I know it’s an old bathtub.” Perry muttered to himself, blinking wearily at the large, strange looking fish peering dopily back at him through vaguely green tinted water. At this time of day his sleep fogged mind was still running far too slowly to register any shock. “But this is ridiculous.”

Maybe if he left the bathroom and came back it would maybe disappear. Maybe he was still dreaming. He pinched himself and blinked hard, twice. No. The fish with skin like Van Gogh’s starry night turned in the confined space of their claw footed cast iron antique with a sluggish sploshing and waved an amiable tail back at him.

Who had filled the bathtub anyway? Wouldn’t they have heard their flats notoriously eccentric pipework in the middle of the night? And greenish water? Their venerable plumbing occasionally dispensed liquid with a brown tinge, but never green. Perry sniffed. Was that the taint of old seaweed? Sea water? This far inland?

Deleted


After much prevarication, I have deleted my presence on LinkedIn and Facebook. Their facility has proven very limited because the people who inhabit those platforms do not share the same interests as myself. Patreon has proven too vulnerable to political meddling, so all my links from my few Internet presences will disappear to that platform. Once I get my payment out of their clutches, that account too will disappear into the great nothingness of the Internet’s archives.

Which leaves me with the old model of publishing eBooks and hardbacks via various publishing platforms. Where possible doing readings for YouTube and Vimeo. This will continue. Next offering will be a shortened version of ‘Blink’.

Axioms


There is a rather cold-blooded axiom my parents would repeat from time to time when I was in my teens and early twenties. One that rings ever more true with the passing years. It is this; “There’s no business in sentiment and no sentiment in business.” Trying to make major financial and life decisions with the heart and not the head will, in most circumstances, fail. The current furore over Patreon and Subscribestar is a case in point. Emotionally driven activists are pressuring companies to make ill-considered decisions because the activists want to tell everyone else what to think and do. Their standards are the only standards and anyone who disagrees must be shut down. No matter the collateral damage. Everyone else must suffer because someone makes the ludicrous claim that their ‘feelings were hurt’.

Now I come from the school of thought which bluntly states; “I do not care what you say – only what you do.” People define themselves by their actions, not their words. So it is with Patreon. Who have already cost me money. All of my Patreon donations. Fortunately these losses have been slight. God alone knows what they are for the higher profile creators.

Which interferes with the creative process. It detracts from the focus.

Now Paypal has been pressured to withdraw from Subscribestar. Again after activist pressure. Payments processor Stripe has followed. This leaves me as a creator without reliable means of online payment processing. On the bright side there is a blockchain solution which can process any online donation from any source. All I have to do is get my head around it. Which again interferes with the creative process.

Thanks a lot, activists. You do not speak for me. Nor for all the other artists and writers you have hurt with your politics.

Back to the drawing board.

Having second thoughts


About Patreon. I’m seriously concerned that my tiny account will be terminated if they find some of the very non-PC stuff I’ve written under various pseudonyms over the years. My first ever article is a case in point. It was meant to be an amusing tale written for a motorcycle magazine, nothing more. Bends, Sun and Hedges was written in the late 1970’s and shared some of that era’s social mores, which were far more loose and easy going than nowadays. Writers now are under ever more pressure not only to debase the language we use as part of our communications toolkit, but some commentators are being actively muzzled for having the ‘wrong’ opinions by some very sinister people. Yes. By all those so-called ‘Trust and Safety teams’ who no-one should trust and whose scrutiny is to be avoided. Stalin would have loved them.

Now this is something that might ultimately hurt me, as I am not very happy with the censorious nature of a number of silicon valley platforms. Ergo I am creating a Subscribestar account and will not be posting any further links or content to Patreon because they demonstrably can’t be trusted. Besides, I like the look of Subscribestar’s interface. It’s a lot less user-fiendish and transparent, surprise Windows 10 updates (Don’t ask) notwithstanding.

So if anyone wants to show this mendicant scribbler some financial love, that is where my online begging bowl will be.

Patreon pains


As I mentioned in my last post, I’ve recently opened a Patreon account so that those who feel sorry for me like my work can throw the odd dollar my way. Part of this process has been creating a one minute introductory video for my new Creators Patreon account, explaining who I am and what I have to offer to prospective patrons. As it’s been the long Canadian thanksgiving weekend, I took time out from the day job and set to work.

Thirty plus ‘takes’ and two hours later… I have about five one minute video segments that I’m actually half way happy with. Not that I’m in love with the sound of my own voice or the way I look, my voice is too light and nasal for my liking and I’m not a handsome sight, but I am what I am and that’s all that can be said for it. I didn’t actually think that speaking under a hundred words to camera would be difficult. Oh how wrong I was. Fortunately the world will never know because all the fluffs, corpsing, swearing, face-pulling and mispronunciations have been consigned to digital Hell. There will be no gag or blooper reel. At least at this stage of the game. There’s simply not enough space on my hard drive.

First snow


Snow always gives pause for gentle reflection. This morning’s two centimetre whitewashing isn’t deep enough for a snow day and will be gone by mid afternoon. Overhead the clouds are already breaking with the promise of winter sun to grace a Victorian Saturday morning.

Today is not a writing day. Instead the snow has made it a gentle day of reflection to review what I’ve been doing this week regarding marketing and visibility. Yesterday was a day out checking bus routes for Sunday’s little trip over to Vancouver. Making sure the timing is viable, booking ahead on ferries etc. After travelling up and down the Saanich peninsula, Angie and I ended up downtown in the Bard and Banker, which has one of the best selections of single malts locally. Two pints of Innis and Gunn to lubricate the synapses and talk over what we thought we’d learned. Or at least what I thought I’d learned. Which are:

Things I’m trying to do: Raise my profile as a writer of science fiction. How am I trying to do it? Registering on as many of the book promotion sites as I feel able to regularly update. Putting out sample pieces. Linking my profile carefully back to this website and blog and other points of sale; ensuring people can find what they want in three clicks or less. Give them the opportunity to read samples and decide for themselves what they like, or not as the case may be. I’m also toying with the idea of doing my own sample readings. I went to drama school and did specialist voice training all those years ago, so maybe I should put what I learned about intonation and performance to good use.

Things I’m trying not to do: Making ‘friends’ with just about everyone who is visible online, then spamming their Twitter, LinkedIn and Facebook feeds with interminable promotional links saying “Read my book!” and little else. I don’t know about anyone else, but I find that a huge turn off. Even for mainstream productions, my feeling is that the bigger the hype, the less likely the advertised content is worth seeing.

Like many writers in real life, I’m not a hugely social person and have very few real friends. Which is something I’m very comfortable with. Why? I simply can’t keep track of everyone else while trying to juggle a universe or two in my head. It’s too easy to slip into cognitive overload. Which is why I don’t list my contact details and never respond to blind “Add me to your contacts” demands via Skype. Whenever I see those pop up my paranoia asserts itself: Who are you? Why do you want to talk to me? I’ve had too many low quality experiences with the slightly unhinged to be comfortable with random online socialising. Ask a pertinent question in the comments or on FaceBook; even if it’s a bit geeky I’ll do my best to respond promptly. Providing I’m within reach of my keyboard.

Bearing that in mind I’d like to make a small request regarding invitations on Facebook; I’m a man of limited funds and have not the resources to flit hither and thither. Victoria is fine. I’ll happily wander downtown if the conversation is worth my while (A cup of coffee will suffice, I’ll pay my own bus fare). Unfortunately I can’t afford a two thousand dollar round trip air fare and hotel bill for Europe. Not for a small meeting. Not on my sales. But it’s very flattering to be asked.

%d bloggers like this: