Commerce and the world wide web


I’m old enough (Don’t remind me) to actually remember the ‘world wide web’ being ‘born’ in 1994. At the time I was trying to be a Business Development Executive, writing PR pieces for an IT consultancy amongst other things. Wrote a few trade piece articles, did a couple of local radio interviews. I do so hope they no longer exist. Cringe. I might be lucky as these low points of my career predated even the Wayback Machine. Everyone was trying to work out how to use the Internet to sell stuff and apply old business models to new technologies. Which still happens.

Back in the mid 90’s I recall penning a piece called “The Cybermarket, the future of retailing?” about how virtual 3D shops might work on line if sufficient bandwidth was available. Forget where I managed to place it. Didn’t foresee the rise of Amazon, Craigslist or eBay of course, but you can only get so much into five hundred words. With today’s big plasma screens and cable connections, creating virtual stores like in Second Life would be relatively easy. Think of an HD shopping channel connected to your Facebook, Instagram and Twitter accounts so you could gossip with friends while doing the weekly shop. Cruise along behind your virtual shopping cart and not block the aisles for those with more pressing needs on their mind. No unruly children or other people’s personal issues. No waiting in line at the checkouts. Virtual shop assistants.

There is both an upside and downside of course. You couldn’t choose exactly what Oranges or Avocados to buy or do a first hand check for freshness. Unless there’s a real time arrangement where a robot arm and camera can physically pick and test the exact fruit / vegetable selected. Which is now possible. Delivered directly to your door by Drone. Fewer jobs in the retail sector as the need for physical supermarket premises shrink. More employment in non-public contact jobs like in legal departments thrashing out customer disputes. At first only available to the rich or avid early adopters, then as costs reduce over time available to the rest of the population. Should they want it. Rather like Amazon, eBay or Craigslist.

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Martyn K Jones

A writer who first trained as an Electrical Engineer, then fulfilled various roles within the computing industry. First published in 'SuperBike' magazine, 1978 under the pseudonym Harry Matthews. Since then has written and had published a wide variety of work; from PR copy in trade magazines to supernatural short stories and the occasional satirical article. Emigrated to Canada in 2007. Became a Canadian Citizen December 2014. Now branching out as a serious science fiction novelist.

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